Hop On and Get Your Luxury Shopping Experience in Malaysia!

In order to attract more high-end shopping tourist to Kuala Lumpur, The Melium Group together with Tourism Malaysia created a campaign called as 'The Malaysia Mega Sale - Luxury Shopping Experience'!

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Tourism and Culture Ministry secretary-general Datuk Ab Ghaffar A. Thambi (7th right) with The Melium Group president Dato' Farah Khan (5th right) and Pavilion KL chief executive officer-retail Datuk Joyce Yap during the launch of Malaysia Mega Sale Carnival-Luxury Shopping Experience event at Pavilion Kuala Lumpur (Source: NST) 

I'm pretty sure wherever tourist visit certain country, they will stumble upon a shopping centre intentionally or unintentionally. That's conclude that shopping has became the main tourist expenditure and it seems to overtaking the share for spending on accommodation. 

Early years of tourism, accommodation was an important element, but now tourist are choosing their destination based on where they can shop. For example, one of 'must visit' attractions for tourist are Oxford Street, London and Avenue des Champ Elysess, Paris. 

According to Datuk Ab. Ghaffar, in 2016 tourist spend RM 26.03 billion on shopping alone, up 20.3% from RM 21.63 billion in the previous year.

Based on a report on the Tourism Refund Scheme,  43% of the tourist expenditure is on watches and jewellery (luxury items).

So, which country tourist spend the most here? *drumroll*

Chinese tourist are the largest spenders on these items! Then, followed by Singaporeans, Indonesians, Indians and Bangladeshis. This showed that luxury shopping and luxury tourism are growing and have it own potential to reach the markets, especially when Asia is leading the way as high retail spenders.

Models with The Melium Group designer brands clothes.

The Melium Group Join Venture

As a Malaysia's leading retail group in international luxury fashion and lifestyle brands. The Melium Group offers a wide range of international brands such as, Givenchy, Lanvin, Roger Vivier, TOD's, Hackett London, Max Mara, MCM, Stuart Weitzman, Emilio Pucci, Aigner and Malaysian designer label such as Farah Khan.

Aside being a designer and The Melium Group President, as a private sector retailers Dato' Farah Khan support the government effort in the Malaysia Mega Sale launch by explaining that there are three factors that made Malaysia luxury brands prices are more attractive, such as:

• Malaysia has been presented as a duty-free are status
• Luxury brand prices in Malaysia are within an average of 25% lower than other countries.
• Malaysia provided GST tax refund.

Dato' Farah Khan also encourage people to talk about the Luxury Shopping Experience in Malaysia that start early as the 11th June (summer season). It open the opportunity for tourist to start shopping first in Malaysia because most of the international brands sales in Europe start in late July or August which is towards the end of summer.

The Malaysia Mega Sale - Luxury Shopping Experience will be held from 15th June until 31 August which makes all the shopping malls throughout Malaysia offering big discounts to shoppers.

Kuala Lumpur has tons of shopping mall to choose from such as Pavilion Kuala Lumpur, Suria KLCC and The Gardens Mall.

Dato' Farah Khan with models at MCM Pavilion.

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